Illustration tells stories. Going beyond a logo and meaningful palette, illustration adds layers that enrich a brand’s identity, granting it a vivid character to engage audience and be remembered. The bespoke nature of hand rendered designs also invites a meaningful connection through the care put into the details. When an illustrator’s work compliments a brand’s philosophy and objectives the result is a powerful story told through stunning visuals.


 From delightful packaging, to tongue-in-cheek restaurant setting guarded by outlandish cartoons or serene naturescapes, all contributes to the whole of the brand experience, some even lure consumers into collecting tactile applications of the brand. ILLUSTRATIVE BRANDING takes you on a beguiling journey through nearly 100 stellar projects and in-depth case studies of illustrated identities conceived for eateries, fashion labels, skincare products, enterprises, and many more.



Illustrative Branding by Victionary is available on Amazon