The exhibition on the cycling revolution has hosted up to 30 June 2016 at the London Design Museum, the leading institution in the field of worldwide Design.

The curators have addressed the many facets that are affecting the world of cycling in recent decades in Britain: the army of commuters who lately has invaded the streets of London to go to work every day, to the successes achieved in the recent Olympic Games to the latest innovations in technology, innovation and design that may be of interest to both professionals and amateur drivers of the future.

In the last decade in particular, we have witnessed an unpredictable explosion and a revolution in the habits of British citizens (especially London) with regard to urban transport; the bicycle has become one of the favorite means of transport especially by young people (but not only) to move from one end of the city, thus avoiding getting stuck in traffic, especially during rush hour and, at the same time , considerably reducing transport costs, which have become almost unaffordable for many (especially in London).

On show are several types of bikes on display, clothing for cyclists, accessories, equipment, films and photographs related to the theme of cycling that show how far it has come with design technologies and where you might get in a not too distant future. We can observe, in addition, some custom frames, designed by British entrepreneurs in addition to the reconstruction of a bicycle manufacturing laboratory built by artisans from all over the UK.