A company in the automotive sector has a lot to do with engineering. And if you want to tell how he builds his machines, he must tell his engineers as they work. Wrong, because selling a car often means selling a promise, a style, a dream. And Honda has admirably materialized this assumption in the video "Hands".
Fixed shot, only protagonists hands of what we assume to be one of the engineers of the company that took over a small bolt, the model is transformed into dozens of new forms, top models or prototypes of the "fleet" Honda.
Credits: Advertising Agency: Wieden + Kennedy, London, UK Executive Creative Directors: Tony Davidson, Kim Papworth Creatives: Chris Lapham, Aaron McGurk Producer: James Guy Client services: Laura McGauran, Paulo Salomao Production Company: Nexus Directors: Smith & Foulkes Executive Creative Director: Chris O Reilly Producer: Tracey Cooper Production Assistant: Fernanda Garcia Lopez Director of Photography: Clive Norman Editorial Company: Trim Editing Editors: Paul Hardcastle and David Slade VFX Company: Nexus Productions & Analog
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